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10cric customer care number

10cric customer care number

time:2022-05-17 10cric customer care number Views:9566

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The pandemic has been a once-in-a-lifetime test of business continuity planning for retail businesses across the globe. Even when things have stabilised to an extent and economies are gradually opening up, the industry is being confronted by a hard question – what’s next?

With little to no revenue in sight for months, the sector turned to those who they have always looked upon to lead them when the going gets tough – their leaders.

One such retail leader was Hemant Agarwal, CMD, V-Bazaar Retail Private Ltd., who led by example and helped his brand emerge a winner in unprecedented times…

From your brand’s perspective, how did you fare during the lockdown and what was the consumer response in the initial Unlock phase? 

During the lockdown we had similar sales experience as many of our peers in the value retail segment, since local and central government restrictions were somewhat unorganized. Since we have stores in the northern and eastern part of the country post the initial lockdown we did observe a revival of sales, though customers focussed more on basic and home-based requirement articles like track-pants, shorts, t-shirts and other home essentials. In more recent months we have seen customers buying fashion apparel, primarily led by festival celebrations and weddings.

What steps did you take to bring the brand firmly on the road to recovery?

Like most of our peers, we have focussed on minimizing our costs and inventory during this period. We have made special effort to reduce ageing of our inventory to maintain attractiveness of merchandize. Our office-based staff primarily worked from home throughout this period, but we have taken this opportunity to upgrade our systems and processes, to make ourselves more efficient and forward looking.

Have you launched any innovative consumer experiences over the pandemic period?

We have launched our customer relationship management app (CRM) during this period to have ease of interaction with our valuable customers.

Does your brand have an Omnichannel / Phygital strategy? If yes, elaborate.

We are working on the Omnichannel model. We have started working on our e-commerce website and app. We expect this to help us reach to a wider customer base and increase our inventory turnover too.

Which are the new technologies – both in-store & online – that you have introduced in an effort to go contactless?

In our physical stores we can’t eliminate the touch totally. However, we are providing the most secure shopping environment for our customers as well as our store executives. Some of the process changes include:

Mandatory sanitisation of storeTemperature checks for entering customers and employeesMandatory masks at all timesPromoting digital payments

How has been the consumer response been like in the festival season? Were you able to match the level of business and profit last year?

Consumer response has been very positive during this festive season. We have observed some latent demand from the lockdown period and festive period sales were similar to the same period last year. Wedding season sales have been particularly encouraging and in most cases exceeded the levels seen last year.

Stores in malls vs streets, which ones are bringing in more revenues / raking in more footfalls? Why?

Our strategy has been to locate independent stores on high streets. This has worked well for our brand recognition and efficiency. During COVID period, consumers are even more reluctant to visit large malls, but more willing to visit independent stores for their needs. Our ability to provide high quality and safe store experience including for our customers, continues to bring us returning customers.

Has the brand reached pre-COVID levels in terms of sales? If not, how much more time will be required to reach the same?

We have reached around 90 percent of our pre-COVID levels of business. We see this trajectory accelerating over the next few months too, and our confident to deliver our growth plans by mid of next year.

How much has the company grown under your leadership during COVID?

We have opened 5 new stores during the COVID period and also closed 1 store in the same period taking our total store count to 72 stores with a total shopping area of more than 5.14 lakh sq. ft.

What are your future plans?

V-Bazaar has plans of opening 7 more new stores this financial year and the following year we would be coming up with 22-32 new stores in various parts of India. We will also be expanding our warehouse and logistics capability, in order support the store expansion.

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To redefine the shopping experience, the store has a Personal Shopper Lounge on second floor where specially trained Personal Shoppers will help customers explore our product range with ease and discover their personal style with our team of stylists. The Personal Shoppers will consult customers on their needs, recommend solutions and styles to suit their requirement from fashion, beauty, accessories to home décor. In addition, the new store also hosts a leisure lounge on ground floor, a special lounge for our First Citizen members to offer personalized shopping experiences on second floor and an elegant First Citizen Black Card Lounge on third floor offering premium services and experiences exclusively for our First Citizen Black card holders. The store houses a Timezone, an amusement centre for children and a Hamley’s shop-in-shop on third floor to keep the little ones engaged in-store. A Starbucks coffee shop will soon open on the ground floor for customers to unwind and relax.

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Being formal is a way of life in India and it will be difficult to see the category being affected largely. But yes, the key to success to the formal shirts business will be innovation which gives a good fit, comfort, new age fabrics and a uniqueness in itself

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Spread over three floors and with a total retail space of 35,000 square feet, UNIQLO Ambience Mall Vasant Kunj welcomes customers with its stunning three-story high bay window façade. Interior designs vary by floor, moving from soothing elements with natural materials that integrate the Japanese and Indian aesthetic, to the high-energy LED ticker screen and stainless fixtures that convey a contemporary mood.

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A lot of research has gone into the sizing and measurements that Ombré Lane follows for its garments. The brand has taken measurements and interviewed over 2,000 women to understand body types, size variations and fit requirements. They consider all of these aspects at every stage of design and prototype development, which helps them create the right fit for Indian women.

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