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Swanky private vends, extended shop timings: What all will change with Delhi's new liquor policy.
Highlights New liquor policy aims at revolutionising consumer experience by replacing existing liquor vends Liquor shops will be spacious, well lit and air-conditioned People engaged in liquor trade expressed apprehensions over alcohol shortage on day 1 of new regime
With a new excise regime coming into effect in Delhi from Wednesday, swanky shops with walk-in facilities are being opened and restaurants will be serving liquor in bottles.
According to the new excise policy of Delhi, classy liquor vends will be set up in 32 zones across the city. One retail licensee will have 27 liquor shops per zone.
The new policy aims at revolutionising the consumer experience by replacing the existing liquor vends in the nooks and corners of the city with posh and stylish liquor stores spread over at least 500 square feet area with a walk-in facility.
These shops will be spacious, well lit and air-conditioned.
People engaged in liquor trade expressed apprehensions over shortage of alcohol and possible chaos on the first day of the new liquor regime.
However, officials of the Excise Department said elaborate arrangements have been made to ensure people do not face any problem.
"We have given provisional licences to around 350 shops and registration of over 200 brands have been done with 10 wholesale licensees. The wholesale licensees have procured nine lakh litres of liquor of various brands so far," an official said.
He said licences have been distributed to all applicants in 32 zones but about 300-350 shops are likely to start operations on the first day of the new excise regime.
The new excise policy also allows the sale of liquor in bottles at restaurants.
The liquor will be served in glasses or full bottles at L-17 restaurants and it will be the sole responsibility of the licensee to ensure no bottle leaves the premises, the policy said.Also Read: Delhi govt merges 4 licences needed to serve liquor at independent restaurantsAlso Read: Delhi: Licensed venues won't need separate permit to serve liquor at weddings, parties
At the age of 14, Nathasha AR Kumar knew more about fabrics & textiles than any other kid her age. Observing her parent’s small textile business in China, she developed a burning desire to paint a bigger, brighter picture of her own in the field. That picture today is known as Vajor, a private label dealing in fashion and lifestyle products of unmatched aesthetics, quality and price points.
In certain parts of India, accessibility can be a challenge for the discerning and fashion savvy Tier II & III cities. Thus, online retail has enabled brands with a wider outreach and have allowed the customer to engage with wider discoverability. Handy buying guides and size charts for parents to refer to have further simplified online fashion consumption thereby bolstering patents proclivity.
We usually think of public platforms such like Facebook and Twitter as our most powerful social marketing tools. However, the number of people using private messaging services like Messenger, WhatsApp and Snapchat is humongous too. Social media is still growing, but these private networks are growing faster. Therefore it is important for content marketers to focus on them.
To celebrate the launch, Anthropologie released the short film ‘Late to The Party’ filmed in Mexico City and starring models Ali Tate, Candice Huffine and Paloma Elsesser. APlus by Anthropologie is available online at www.anthropologie.com and in 10 store locations as of March 15; plus sizes will be featured in additional locations later this year. At launch, Anthropologie’s size range will be 00P – 14P, 00-16 and 16W-26W.
Jagrati Shringi, is the co-founding CTO and CMO who brings elegance and grit to the fledgling brand. An NIT – Bhopal alumnus, she graduated from the University of Pittsburg and has 12 years of Tech experience, eight of which are in the fiercely competitive US market. A multi-tasker, she sailed through her PhD programme while working full time in a challenging profession.
Yogeshwar Sharma: Approximately 40 percent of the shopping centre is filled with apparel brands, bags, footwear and accessory brands, both in terms of the covered area and number of stores. The maximum weightage is given to this segment as it not only is the highest in demand but also compliments the rest of the brands that we have at Select CityWalk.
Retail in India is an incredible assortment of formats. Over the last decade, the concept of shopping has undergone a sea change in terms of format and consumer-buying behaviour. Along with the increase in disposable income, brand consciousness, development and modernisation of infrastructure has also played a major role in defining the changing dynamics of retail spaces – especially in the fashion category.With the fashion retail sector in the midst of a reinvention powered by technology, one thing is for sure and that is that the only limitation today’s retailers face is their own creativity
He further talks about how Deal Jeans’ store concept has been designed on the monochrome theme as the brand identity is played in the colour palette of black, white and shades of grey keeping the store bright and letting the merchandise stand out for the shoppers. For Madame, which is a casual women’s wear brand, store design revolves around femininity. Its interiors follow a neutral colour that gives the space a carefully fashioned minimal yet regal feel, thus ensuring the garments on display to shine through. The different nuances of space are enhanced with varied materials, be it flooring with patterned tile in contrast of a stone texture, or ceiling with partial open metal grid and clean seamless white surface. All furniture, in addition to the clothes racks, is custom designed at the brand’s store.
With changing lifestyles, there is also a need-based demand stemming from more frequent socialising, wanting to have children look the best for photographs on social media and for when friends and family come to meet and greet the new baby. Doting grandparents, extended family and friends are equally excited about pampering the little ones and have been instrumental in bolstering the growth of the market.
There’s more content online than ever before; yet all is not striking! The content needs to stand out in this increasingly crowded space. It’s more important than ever to build trust with consumers and also give a lift to your content so it both moves people and converts them. Producing content that’s a cut above the rest definitely means a lot of effort but is worth it if created well and if it reaches the right set of people. It’s a game of art and science!
“We treat kidswear in two age groups — newborn to 3 years and 3 years to 12 years. Infant wear, the newborn to 3 year old segment includes a wide range of baby basics like jabla and pyjamas, rompers, dresses, sets, innerwear, bath-towels, blanket, comforters, along with accessories like bibs, socks, gloves, caps, napkins, etc,” explains Sharad Venkta.
Our premium range of high stretch fabrics like Boomerang™ 2.0, Boomerang™ Bounce, Boomerang™ 360 and Boomerang™ Zero are the most relevant success story is to support this approach. Other initiatives such as Casted Coats is a great value driver for agility and last mile innovation/differentiator.
“As families travel more and have more awareness of western markets, the tastes of parents and kids are changing. Movies/music and easy to access mass media platforms like youtube, etc., are also influencing their tastes,” says Sally Wells, Senior Buying Manager – Kidswear, Westside.
Growth of digital penetration – India is in the midst of a digital revolution. The number of Internet users is likely to cross 650 million by 2020 and it is expected that half of the Indian population will be online in the next 3 years. Mobiles have become the most preferred device to access internet. The availability and affordability of smartphones with access to cheap internet data coupled with the rise in disposable income is fuelling the growth of digital penetration.